Meet TOTAGO!
TOTAGO is an early-stage startup with a mission: they want people to Turn Off the App and Go Outside. Compared to other outdoors apps, TOTAGO aims to get people outside by any means necessary. Your local park is as important a goal as that class 5 summit that's a four hour drive from town, and the outdoors should be accessible to everyone whether you drive or take the bus.
The Challenge
TOTAGO started as a web app, and their mobile app was developed as an extension of it. I undertook an effort to redesign their mobile app to make for a much more fluid experience for their users, as well as to build a visual language that complemented their brand and was easily translatable across their apps.
Coming Soon!
This case study is a work in progress! I'm excited to share the work I've been doing in 2020. Until then, the deliverables for this project can be found below.
White Label Template Wireframe
I designed a wireframe that could easily be reiterated with the branding of any of TOTAGO's current or future clients.
Prototype
Color Variations
See it in action! Read about the Modern Hiker App
Flagship App Redesign
TOTAGO's namesake mobile app, which started as a web app, needed an upgrade from its initial version to better reflect their branding and to provide a smoother experience for their users. I developed this using the white label template as a base and working in the additional features that are available to just the TOTAGO app.
Key features explored include:
• Different types of destination detail pages
• Premium tours, which users can purchase and explore
• Updated map filters
• Updated architecture for map iconography
• An activity feed of trip reports
• Different types of destination detail pages
• Premium tours, which users can purchase and explore
• Updated map filters
• Updated architecture for map iconography
• An activity feed of trip reports
See it in action! Read more about TOTAGO.
TOTAGO Web App
The visual style built for the mobile app was also translated for use to the existing web app to help create a more consistent experience for users. View the Prototype, or use the live app.
